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72% felt that alcohol-free drinks prices are too high

18% of UK dont drink alcohol - your not alone!!

86% rated the options poor and less than good in pubs and bars, while this figure rises to 89% in restaurants.

16% of population would not have an alcohol drink if meeting for a social situation

83% of people cutting down their alcohol intake deemed AF drinks important for the process.

Alcohol is a causal factor in more than 60 medical conditions

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